How and where do i touch him to make him feel good (not necessarily sexually)?

Try running your fingers softly over his stomach and back and basically his whole torso when you're cuddling, not like tickling like you said just kind of like rubbing his back but with your finger tips, if you have nails use those but very softly it feels very nice. Just stuff that you think you would like him to do, it's kind of a trial and error. Also somethings are better if you find out for yourself :) good luck.